A Dubai-based restaurant company, Sarood Hospitality is a subsidiary of Dubai Retail, a Dubai Holding company. With a portfolio of much-loved homegrown and globally acclaimed food and beverage brands, the company is interwoven into the fabric of the emirate. As a full-service hospitality business, Sarood specialises in the innovation, nurture and operation 
of a wide range of sustainable food and beverage concepts, including high end, premium-casual, casual dining venues and lounges.

Sarood Hospitality’s current portfolio includes The Noodle House, Al Nafoorah, Flow,
Pai Thai, Pierchic, Perry & Blackwelder’s, Trattoria Toscana, The Duck Hook and Hillhouse Brasserie, with two further brands under development and due to open by 2020.

In total, Sarood Hospitality represents 18 concepts worldwide. The group continues to develop its brands to meet the needs of the evolving market, through a series of refurbishments, menu overhauls, talent acquisition and digital transformation.


Head office

Tower 4, Level 1,
Dubai Wharf, Al Jaddaf,
Dubai, United Arab Emirates